Initial Exchange Offering (IEO)

An Initial Exchange Offering, or IEO for short, is a fundraising campaign managed by an exchange. An Initial Exchange Offering (IEO) differs from an Initial Coin Offering (ICO), in which the project team itself manages the fundraising, in that the fundraising will be carried out on a well-known exchange's fundraising platform where users can buy tokens using funds directly from their own exchange wallet. For those looking to participate in new blockchain project token launches in 2017, the ICO craze has proven to be a very high-risk environment due to the possibility of funds being unintentionally sent to the incorrect wallet or project teams evading payment. What are an IEO's advantages? An IEO is simple for users to participate in because they don't have to manage on-chain transactions using various wallets on several blockchains. Instead, a user can engage fully through the trustworthy website's interface with just an account on the exchange and some funds in their account. Furthermore, the exchange is placing its reputation and a higher level of confidence behind the projects on its platform. An IEO promises a project seeking to fund an immediate userbase that can see their product, and depending on the exchange's audience size, could mean the project can reduce its outside fundraising marketing funnels, allowing them to concentrate only on the creation of their product.