A token offering in return for another coin. The initiation of a new cryptocurrency is also known as an ICO.
Airdrop
A marketing tactic known as a cryptocurrency airdrop involves giving away free tokens or coins to existing owners of a specific coin or token.
Ad Hoc
a Latin expression that means "for this purpose" or "specifically for this" in contemporary English.
Accountability
Accountability is the need or willingness to take ownership of one's actions. When someone takes ownership, they are committing to producing successful outcomes.